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softspot#72 开盲盒的一刻,是多巴胺爆炸的瞬间| Why we are so hooked on blind boxes?

花几十块钱买卡通小玩具,到底有什么可上瘾的?对盲盒无感的Zane与为了开盲盒买了一堆数据线的Rita进行了一场针对盲盒的灵魂Q&A。盲盒好似国潮版扭蛋,只不过你有了摇一摇、晃一晃的自由。开盲盒的快乐除了来自收集可爱装饰品的成就感,大抵与拆礼物类似,是对未知、刺激的追求。无法理解盲盒快乐的人不知是不是更加“现世充”一些,亦或是尚未遇上对胃口的设计。不知收听节目的你怎么看?我们在评论区等你~

你可以在Spotify、小宇宙、苹果Podcast、QQ音乐、荔枝播客、B站等各大平台搜索Soft Spot 找到我们 或通过这个邮箱:[email protected] 告诉我们你的想法

时间线:

00:10 Zane和Rita的生活小状态闲聊

05:16 Zane看了《分手的决心》

14:35 Rita慕夏展览分享

24:50 关于盲盒的讨论

涉及展览及剧集:

展览:《永恒慕夏—线条的魔术》

电影:《分手的决心》

How come so many Chinese youths got hooked on the collectible toys, the “blind boxes”? Rita and Zane had a debate about it. While Zane doesn't get why people would spend a fortune on buying toys, Rita used to be a fan and could offer some insights. Opening a blind box is like opening your Christmas present— it triggers the exciting and happy reward system in you and leave you with wanting more. What’s your opinions about the blind boxes? Tell us what you think.

You can also find us on Spotify / Xiao Yu Zhou / Apple podcast / Ximalaya / QQ Music / NetEase Music / LiZhi FM/BiliBili searching Soft Spot

Shoot us an email at [email protected]